More than 2000 locations are available where one can get a Chipotle Mexican grill as it is an American chain of fast casual and eats. The number of locations that were last counted in 2018 was 2500.
The rate of its growth overseas is slower but still, in demand like the united kingdom, Canada, Germany and France those are specialized in tacos and burritos.
The headquarters of chipotle is Newport Beach, California and United States
The name chipotle is derived from a Mexican word which is used for smoke, dried jalapeno chilli paper. The founder of chipotle is Steve Ells and begin at 13 July 1993 in Denver, Colorado, USA
A chipotle is a smoked hot chilli pepper used in Mexican cooking. a chipotle pepper is made up of dry, smoked jalapeno pepper and is most commonly made up of red jalapenos and then they are added to any dish that needs a smoky flavour with a little spicy kick that’s typically about 5,000 to 10,000 Scoville units.
There are 23 stores of chipotle that are independently owned and are operated at different locations and regions where they supply ingredients and other chipotle sellers or suppliers to other restaurants.
Chipotle believes in mouth publicity from their customers and advertising also includes print, outdoor, transit, theatre, radio and online advertising.
They use different kinds of promotional strategies when they start any new restaurant.
They also prepare customer orders to live so that the customers could enjoy their choice and eats freshly done, prior to the store should be near the availability of chipotle ingredients available.
Chipotle planned for opening new stores in 2017 and the target was to open around 195 to 210 new stores. on each location where the chipotle store is opened, they are planning for the new interior concept that could provide better customer flow and provide better sitting options. The customer orders will soon be accepted by using tablets to order their food right from their table and no more waiting in the line.
The architecture and ambience differ from place to place. Stores also differ in speciality as per the preference of regional people around and also the way of service may be drive and take away or self-service or orders received at the table.
In a move to boost profitability, few locations that underperform were closed due to competition issue, or regional people choices and preferences towards fast food. Thus, the company planned to close around 55 to 65 underperforming stores.
6.Rules and regulations:
Nearly every store or chain is franchised where few locations are owned by the company and few are owned by independent restaurateurs. Chipotle doesn’t franchise any of its locations, they are all owned by the company
They provide their franchise on very strict regulations. The employees must be polite, smart, energetic, honest, respectful, presentable etc. they heir people who not only qualify these qualities but also would love to be there.
Read more: Chipotle Hours
Chipotle provides people with a tool called chipotle locator. The tool is helpful to determine the location of the store around and nearby us. We can also visit official website chipotle.com that gives us chipotle location.